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Enter a world of dazzling picture quality and unlimited entertainment with Sony R550 Series HDTVs. This elegantly slim LED TV boasts Full HD 1080p for incredible detail and Edge LED backlighting for outstanding contrast, rich colors and enhanced dark-scene detail. Built-in Wi-Fi® lets you connect to the Internet so you can watch YouTube™ clips and access online HD movies, music and more. Fast-paced motion seen in sports and action movies appears amazingly realistic thanks to Motionflow XR 240 technology. For DIRECTV® customers with a Genie™ Whole-Home HD DVR, the Sony R550 Series allows you to enjoy full DIRECTV service and HD DVR functionality without an additional receiver.
Product Attributes
Product attributeAspect Ratio: 16:9
Product attributeDisplay Technology: LED
Product attributeProduct Line: BRAVIA
Product attributeTV Features: Smart TV / Internet Apps
Product attributeTV Refresh Rate (Hz): 120
Product attributeTV Resolution: 1080p
Product attributeTV Screen Size (inches): 70
Product attributeTV Screen Size Range: > 70"
The good: The Sony R520/R550 series offers excellent value and very good picture quality among its peers; relatively deep black levels; matte screen leads improves bright-room performance; attractive styling with unique stand.
The bad: Even better values are available; colors aren't entirely accurate; the different Smart TV interfaces can be confusing and a little slow; Screen mirroring didn't work on our sample.
The bottom line: The big-screen Sony R520/R550 series offers the best value you'll see from the company this year.
So bright and so thin.
Powerful yet thin LEDs deliver a radically brighter picture than conventional LCD backlighting. They also help achieve an ultra-slim TV design that looks beautiful in your home. What's more, Sony's Edge LED Backlight technology delivers outstanding contrast, rich colors and enhanced dark-scene detail.
Lifelike motion.Lifelike motion.
Lifelike motion.
Watch the football retain its detail during a kickoff and move smoothly as the camera follows it from left to right. Even quick motion seen in action movies appears amazingly realistic as Motionflow™ XR 240 technology, which takes motion clarity beyond refresh rates, smoothes out the picture where the camera can't for clearer and more natural movement.
Receiver-less TVReceiver-less TV
Receiver-less TV
For DIRECTV customers with a Genie™ Whole-Home HD DVR, the Sony R550 series allows you to enjoy full DIRECTV service and HD DVR functionality without an additional receiver. Place the Genie™ Whole-Home HD DVR in any room of the house and enjoy the clean look of your big screen on the wall without the clutter of connecting a DIRECTV receiver to it3.
Go beyond cable with Internet TV
Welcome to the endless entertainment of the Sony Entertainment Network, where thousands of movies, TV shows, online videos, games and music are always at your fingertips. By connecting to the Internet and touching the ‘SEN’ button the TV remote, you can access Full HD 1080p entertainment, and made-for-TV apps like Netflix®, Pandora®, YouTube™, Facebook® and more.1
Enter a world of dazzling picture quality and unlimited entertainment with Sony R550 Series HDTVs. This elegantly slim LED TV boasts Full HD 1080p for incredible detail and Edge LED backlighting for outstanding contrast, rich colors and enhanced dark-scene detail. Built-in Wi-Fi® lets you connect to the Internet so you can watch YouTube™ clips and access online HD movies, music and more. Fast-paced motion seen in sports and action movies appears amazingly realistic thanks to Motionflow XR 240 technology. For DIRECTV® customers with a Genie™ Whole-Home HD DVR, the Sony R550 Series allows you to enjoy full DIRECTV service and HD DVR functionality without an additional receiver.
Product Attributes
Product attributeAspect Ratio: 16:9
Product attributeDisplay Technology: LED
Product attributeProduct Line: BRAVIA
Product attributeTV Features: Smart TV / Internet Apps
Product attributeTV Refresh Rate (Hz): 120
Product attributeTV Resolution: 1080p
Product attributeTV Screen Size (inches): 70
Product attributeTV Screen Size Range: > 70"
The good: The Sony R520/R550 series offers excellent value and very good picture quality among its peers; relatively deep black levels; matte screen leads improves bright-room performance; attractive styling with unique stand.
The bad: Even better values are available; colors aren't entirely accurate; the different Smart TV interfaces can be confusing and a little slow; Screen mirroring didn't work on our sample.
The bottom line: The big-screen Sony R520/R550 series offers the best value you'll see from the company this year.
So bright and so thin.
Powerful yet thin LEDs deliver a radically brighter picture than conventional LCD backlighting. They also help achieve an ultra-slim TV design that looks beautiful in your home. What's more, Sony's Edge LED Backlight technology delivers outstanding contrast, rich colors and enhanced dark-scene detail.
Lifelike motion.Lifelike motion.
Lifelike motion.
Watch the football retain its detail during a kickoff and move smoothly as the camera follows it from left to right. Even quick motion seen in action movies appears amazingly realistic as Motionflow™ XR 240 technology, which takes motion clarity beyond refresh rates, smoothes out the picture where the camera can't for clearer and more natural movement.
Receiver-less TVReceiver-less TV
Receiver-less TV
For DIRECTV customers with a Genie™ Whole-Home HD DVR, the Sony R550 series allows you to enjoy full DIRECTV service and HD DVR functionality without an additional receiver. Place the Genie™ Whole-Home HD DVR in any room of the house and enjoy the clean look of your big screen on the wall without the clutter of connecting a DIRECTV receiver to it3.
Go beyond cable with Internet TV
Welcome to the endless entertainment of the Sony Entertainment Network, where thousands of movies, TV shows, online videos, games and music are always at your fingertips. By connecting to the Internet and touching the ‘SEN’ button the TV remote, you can access Full HD 1080p entertainment, and made-for-TV apps like Netflix®, Pandora®, YouTube™, Facebook® and more.1
